Our research and analysis give you a detailed view of the leading players in the consumer goods (CPG/FMCG) industry and their sustainability communication strategy at both corporate brand and brand level:
- claims and brand positioning
- which brands are aligning with which initiatives
- volume of activity on social platforms
- how they rank against each other.
What exactly are they saying on social media and how do they compare to one another?
Deploying a social-first strategy, brands are entering into two-way conversations with consumers on a wide range of sustainability topics, from local social initiatives to leadership at the corporate brand level.
Consumers, investors and governments expect genuine action on sustainability from companies: their impact on the environment and social concerns, as well as ensuring the necessary governance to safeguard a sustainable future.
Our reports allow companies to benchmark themselves against comparable companies, providing easy-to-use summaries of the latest initiatives. Allowing you to decide what is genuine and what is PR.
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Nine multinationals dominate the global food sector: Danone, General Mills, Kellogg’s, Kraft Heinz, Mars, Mondelēz, Nestlé, PepsiCo and Unilever. Their combined global food sales exceeded $200 billion in 2019.
Nine multinationals dominate the global beverages sector: Nestlé, Coca-Cola, Pepsi Co, Keurig Dr Pepper, Danone, Monster, Asahi, Unilever and Kraft-Heinz. Their combined global beverages sales exceeded $140 billion in 2019.
The $150bn global Petcare market is dominated by a group of consumer goods companies who are more associated with other sectors. Nestlé, Mars International, J.M.Smucker, General Mills and Colgate-Palmolive have large pet care divisions alongside their other Food, Beverage and Personal Care businesses. Their combined global pet care sales exceeded $30bn in 2019.
The Consumer Healthcare market is complicated. Key players include the Consumer divisions of the largest pharmaceutical companies (Johnson & Johnson, Bayer, Sanofi, GSK) alongside giants in Home/Personal Care, such as Procter & Gamble, RB and Beiersdorf.
Eight multinationals dominate the global home care sector: Procter & Gamble, Unilever, SC Johnson, RB, Kimberly-Clark, Henkel, Essity and Colgate-Palmolive. Their combined global home care sales accounted for almost $70bn of the $180 billion global Home Care market in 2019.
Nine multinationals dominate the global personal care sector: Beiersdorf, Colgate-Palmolive, Coty, Henkel, Johnson & Johnson, L’Oréal, Procter & Gamble and Unilever. Their combined global Personal Care sales exceeded $100 billion of the $225 billion market in 2019.
The Alcoholic Drinks sector was worth more than $1,500 billion in 2020. A dozen or so companies accounted for more than $160 billion of this amount.
The global tobacco market was estimated to be worth more than $800 billion in 2019, with cigarettes accounting for more than $700 billion of this sum.
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