Current Reports

Our research and analysis give you a detailed view of the leading players in the consumer goods (CPG/FMCG) industry and their sustainability communication strategy at both corporate brand and brand level:

• claims and brand positioning
• which brands are aligning with which initiatives
• volume of activity on social platforms
• how they rank against each other.

What exactly are they saying on social media and how do they compare to one another?

Deploying a social-first strategy, brands are entering into two-way conversations with consumers on a wide range of sustainability topics, from local social initiatives to leadership at the corporate brand level.

Consumers, investors and governments expect genuine action on sustainability from companies: their impact on the environment and social concerns, as well as ensuring the necessary governance to safeguard a sustainable future.