Netzero

$999

Description
This report analyses the social media activities of the 20 largest global consumer goods corporates and their net zero messaging across Twitter, Facebook, Instagram and YouTube. Net zero-related posts are categorised into 6 issue areas based on the environmental GRI Standards:

  • Emissions
  • Materials
  • Energy
  • Waste
  • Water & effluents
  • Biodiversity

Providing comparable data and highlighting notable examples of posts for each corporate, we identify:

  • Who is talking about net zero?
  • How much are they talking about it?
  • Which net zero issues are they focusing on?
  • Which social media platforms are they using?

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Table of contents

Overview

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Executive Summary

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Insights

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