Our research and analysis give you a detailed view of the leading players in the consumer goods (CPG/FMCG) industry and their sustainability communication strategy at both corporate brand and brand level:
- claims and brand positioning
- which brands are aligning with which initiatives
- volume of activity on social platforms
- how they rank against each other.
What exactly are they saying on social media and how do they compare to one another?
Deploying a social-first strategy, brands are entering into two-way conversations with consumers on a wide range of sustainability topics, from local social initiatives to leadership at the corporate brand level.
Consumers, investors and governments expect genuine action on sustainability from companies: their impact on the environment and social concerns, as well as ensuring the necessary governance to safeguard a sustainable future.