The global tobacco and tobacco products market is worth more than $900 billion annually.  Accounting for more than $110 billion in annual tobacco and tobacco products revenues, Sustainability Monitor tracks the ESG social media activities of 5 of the most important global corporates in the sector.


  • Altria
  • BAT
  • Imperial Brands
  • JTI
  • PMI

Table of contents

Executive summary

Summary of corporate ESG activity

ESG social media activity & reach

  • Corporates
  • Brands
  • Sector overview
  • Campaign focus
  • Social media presence
  • Sustainability/ ESG activity
  • ESG themes
  • Definitions
  • Revenue data

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