US Consumer Goods Companies Pull Back on Pride Messaging in 2025
US CPG firms posted 210 Pride messages in 2021 but just 5 in 2025. New data shows a sharp, consistent drop in LGBTQ+ supportCANTERBURY, UK - July 17, 2025 In 2025, most US consumer goods companies stopped posting public messages of support for Pride Month. Once active...
Silent Socials: The DEI Decline
US companies have been retreating from DEI messaging on social media for much longer than most realise. This trend didn’t begin with Trump’s presidency or even with his election victory – it dates back to the US Supreme Court ruling on DEI practices in universities, and perhaps even earlier.
Half of US’s Consumer Staple Giants Stopped DEI Advocacy Long Before the Trump Presidency
Many companies have been quietly sidelining their promotion of Diversity, Equity and Inclusion (DEI) activities since the Supreme Court ruling against affirmative action in June 2023.
