Net Zero

$999

Description

Description
This report analyses the social media activities of the 20 largest global consumer goods corporates and their net zero messaging across Twitter, Facebook, Instagram and YouTube. Net zero-related posts are categorised into 6 issue areas based on the environmental GRI Standards:

  • Emissions
  • Materials
  • Energy
  • Waste
  • Water & effluents
  • Biodiversity

Providing comparable data and highlighting notable examples of posts for each corporate, we identify:

  • Who is talking about net zero?
  • How much are they talking about it?
  • Which net zero issues are they focusing on?
  • Which social media platforms are they using?

Corporates

The 20 largest corporates in the consumer goods industry (CPG/FMCG), selected by consumer goods revenues sourced from annual financial reports or industry estimates for private companies:

  • AB InBev
  • Colgate-Palmolive
  • Danone
  • Diageo
  • Ferrero
  • General Mills
  • Henkel
  • Kimberly-Clark
  • Kraft Heinz
  • Mars Inc.
  • Mondelēz
  • Nestlé
  • PepsiCo
  • Procter & Gamble
  • Reckitt
  • Suntory
  • The Coca-Cola Company
  • The Heineken Company
  • The Kellogg Company
  • Unilever

Sectors

Seven sectors:

  • Alcoholic Drinks
  • Beverages
  • Consumer Healthcare
  • Food
  • Home Care
  • Personal Care
  • Petcare

Categories

Brand-level analysis of twenty-five categories including:

  • Beer; Spirits; Wine & Liqueurs (Alcoholic Drinks)
  • Carbonated Drinks; Coffee & Tea; Juice, Sports & Energy Drinks; Water (Beverages)
  • Cereals; Confectionery; Convenience; Dairy; Ice Cream; Snacks & Biscuits (Food)
  • Dish Care; Laundry; Paper Products; Surface Care; Home Care Umbrella Brands (Home Care)
  • Baby Care; Feminine & Adult Care; Hair Care; Hand & Body Wash; Oral Care; Skin Care; Personal Care Umbrella Brands (Personal Care)

And two sectors:

  • Consumer Healthcare
  • Petcare

    Table of contents

    Executive summary
    Introduction

    The 20 largest consumer goods corporates

    • Total revenues
    • Consumer Goods revenues
    • Consumer Goods sectors in which they operate
    Overview: 20 largest corporates

    Sustainability posts:

    • Sustainability
    • Non-sustainability
    • Net zero

    Net zero posts breakdowns and key themes:

    • Emissions
    • Materials
    • Energy
    • Waste
    • Water & effluents
    • Biodiversity

    Breakdown: 20 largest corporates

    Followers by social media platform

    Corporates with most net zero related posts

    Breakdowns by net zero issue

    Dominant players on:

    • Twitter
    • Facebook
    • Instagram

    Net zero themes by corporate

    Summary slide of each corporate’s key posts

    Category level – Brands
    • Alcoholic Drinks
    • Beverages
    • Consumer Healthcare
    • Food
    • Home Care
    • Personal Care
    • Petcare
    Methodology
    Appendix – Corporate social media follower numbers