Consumer Goods

$995

Description

SusMon Consumer Goods Industry Report covers ESG messaging on social media, identifying which:

  • sectors are driving the agenda?
  • corporates are talking most on social media? Which are not?
  • categories are most active?
  • brands have the greatest visibility?

We highlight which have the greatest potential impact and influence.

Our charts differentiate from typical ranking tables to emphasise the potential impact of a social media posts.

Corporates

50+ Corporates. A brand-based approach. The owners of the largest global brands in more than 30 sectors, including niche brand owners often excluded from a less rigorous approach.

Sectors

Eight sectors:

  • Alcoholic Drinks
  • Beverages
  • Consumer Healthcare
  • Food
  • Home Care
  • Personal Care
  • Petcare
  • Tobacco

Categories

Brand-level analysis of twenty-five categories including:

  • Beer; Spirits; Wine & Liqueurs (Alcoholic Drinks)
  • Carbonated Drinks; Coffee & Tea; Juice, Sports & Energy Drinks; Water (Beverages)
  • Cereals; Confectionery; Convenience; Dairy; Ice cream; Snacks & Biscuits (Food)
  • Dish Care; Laundry; Paper Products; Surface Care; Home Care Umbrella Brands (Home Care)
  • Baby Care; Feminine & Adult Care; Hair Care; Hand & Body Wash; Oral Care; Skin Care; Personal Care Umbrella Brands (Personal Care)

And two sectors:

  • Consumer Healthcare
  • Petcare

    Table of contents

    Executive summary
    • Sectors
    • Corporates
    • Categories
    Introduction
    • Relative size of global consumer goods sectors
    • Consumer Goods industry – sectors & categories
    • Corporate posts – sustainability/non-sustainability splits, ESG splits
    Sector level – Corporates
    • Overview
    • Alcoholic Drinks
    • Beverages
    • Consumer Healthcare
    • Food
    • Home Care
    • Personal Care
    • Petcare
    • Tobacco
    Corporate messaging

    Summary of posts during quarter for more than 50 corporates. Key themes:

    • Environmental
    • Social
    • Governance
    Category level – Brands
    • Alcoholic Drinks
    • Beverages
    • Consumer Healthcare
    • Food
    • Home Care
    • Personal Care
    • Petcare
    Appendix
    • Methodology
    • Corporates tracked by sector
    • Brands tracked