About us

About Sustainability Monitor

Sustainability Monitor takes a global approach to tracking the ESG activities of the world’s leading consumer goods brands and their corporate owners on social media.

We believe social media offers a continuous and nuanced barometer of ESG trends, providing real-time insights that surpass less frequent measures. Social media provides up-to-the-minute snapshots of how companies and brands position themselves, and what is being communicated to consumers, investors, employees, competitors, and regulators. Our work quantifies these posts by content, frequency and reach, enabling clear, actionable comparisons.

Over the past five years, we have monitored, categorised, and analysed tens of thousands of ESG-related posts from 68 global consumer staples companies and 500 of their power brands.

Our researchers, supported by cutting-edge IT, produce reports that blend exclusive data with innovative visualisations. These analyses deliver invaluable insights into the ever-evolving ESG landscape, empowering companies and stakeholders to stay informed and responsive to emerging trends.

Our founder

Sustainability Monitor reports was founded by Ronnie McBryde whose business research background includes:

global advertising agencies (Ogilvy, Bartle Bogle Hegarty)
competitor monitoring (Cable & Wireless)
research publishing (Mintel, Ovum)
IT & telecoms (IDC)
academia (Edinburgh, Imperial, London Business School).

As a research buyer, Ronnie was frustrated by verbose reports, difficult-to-use databases and boring tabular output. As a research director, he was frustrated by hard-to-find data in inconsistent formats, illogical corporate/ brand selections and large teams churning out reports with ‘the thud factor’. He decided to step back from the coal face and reinvent the research production process.

Based at the University of Kent’s Innovation Centre, the company has worked with staff and graduate students from various university departments to develop advanced analyses that extended beyond conventional approaches.

What we offer

Sustainability Monitor produces clear succinct reports with the necessary depth of analysis for investors, the C-suite, marketing teams and digital strategists.

With a focus on sustainability across consumer goods, SusMon reports identify which:

sectors are driving the agenda
corporates are talking most on social media and which are not
categories are most active
brands have the greatest visibility.