Consumer Goods
$2,500
Description
SusMon Consumer Goods Industry Report covers ESG messaging on social media, identifying which:
- sectors are driving the agenda?
- corporates are talking most on social media? Which are not?
- categories are most active?
- brands have the greatest visibility?
We highlight which have the greatest potential impact and influence.
Our charts differentiate from typical ranking tables to emphasise the potential impact of a social media posts.
Corporates
50+ Corporates. A brand-based approach. The owners of the largest global brands in more than 30 sectors, including niche brand owners often excluded from a less rigorous approach.
Sectors
Eight sectors:
- Alcoholic Drinks
- Beverages
- Consumer Healthcare
- Food
- Home Care
- Personal Care
- Petcare
- Tobacco
Categories
Brand-level analysis of twenty-five categories including:
- Beer; Spirits; Wine & Liqueurs (Alcoholic Drinks)
- Carbonated Drinks; Coffee & Tea; Juice, Sports & Energy Drinks; Water (Beverages)
- Cereals; Confectionery; Convenience; Dairy; Ice cream; Snacks & Biscuits (Food)
- Dish Care; Laundry; Paper Products; Surface Care; Home Care Umbrella Brands (Home Care)
- Baby Care; Feminine & Adult Care; Hair Care; Hand & Body Wash; Oral Care; Skin Care; Personal Care Umbrella Brands (Personal Care)
And two sectors:
- Consumer Healthcare
- Petcare
